Category: Breaking News

04Sep, 2020

Can You Tell the Difference?

Ahead of the Kentucky Derby each year, Adweek takes to the streets of New York to quiz random people about whether they can tell whether a name is a Kentucky Derby horse or an ad agency. This year, with the Kentucky Derby postponed until Sept. 5 and most people still working remotely, we changed things […]

04Sep, 2020

Disney+ Tests Out a Bold Pandemic Experiment With Mulan

Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment from the company to see how much revenue a major motion picture can rake in through premium video rentals instead of a traditional theatrical release. The film, whose planned March theatrical release was pushed back […]

04Sep, 2020

Quirky Dr. Bronner’s Throws Its Brand (and Money) Behind Legalizing Psychedelic Drugs

Key Insights The liquid soap brand is pushing for the FDA to legalize psychedelic drugs to treat PTSD, depression, anxiety and other disorders. Dr. Bronner’s “Heal Soul!” labels are very much in keeping with its longstanding, and highly effective, branding. One of the lesser-told stories of the coronavirus pandemic is how the virus, apart from […]

04Sep, 2020

Apple’s Contradictory Privacy Moves; Most-Watched Streaming Shows: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Sends Mixed Messages About Privacy Today, Apple released a […]

04Sep, 2020

The Umbrella Academy, Shameless Top Most-Watched Streaming Shows

Key Insight: While Netflix’s Umbrella Academy drove viewership, most of the other most-watched series are older library titles. Netflix U.S. subscribers watched more than 3 billion minutes of the Netflix original series The Umbrella Academy during the first full week of August, according to new viewership data from Nielsen. Beginning today, the measurement company has […]

04Sep, 2020

Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers. Fast-forward six years, and the Brooklyn-based company has a full-fledged team that leverages AI algorithms and triggered, targeted sends to ensure […]

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