What Is Event Branding? + 5 Examples to Inspire You

12Apr, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.

When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. The opportunities to learn from accomplished speakers energized me and made me feel connected to the company.

That’s no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don’t happen randomly — they’re the result of thoughtful event branding.

Whether you’re planning an upcoming virtual conference or outdoor meet-up, it’s important to consider the branding behind your event. You want to consider your company’s values and essence, yet design a…

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