The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.
When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. The opportunities to learn from accomplished speakers energized me and made me feel connected to the company.
That’s no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don’t happen randomly — they’re the result of thoughtful event branding.
Whether you’re planning an upcoming virtual conference or outdoor meet-up, it’s important to consider the branding behind your event. You want to consider your company’s values and essence, yet design a…