As marketers, we know the importance of making data-driven decisions.
The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.
Having the numbers to back up marketing strategy is almost as important as the strategy itself.
If numbers aren’t your favorite thing to calculate, that’s not a problem (thankfully). There are so many strategies and automation tools to back up those tough marketing choices effectively — no math needed.
For instance, let’s say you’re running a social media campaign, and one of your Facebook posts includes a video. You’ve never run a video ad, so you need data to prove it’s the right move for engaging audiences.
To get that data, you decide to run a social test for engagement. In your test, one Facebook ad will show a short cut of the video and…