As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.
In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
You’ve likely heard of Software as a Service, or SaaS.
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as […]
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate and that is: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. […]
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
As a writer, I’ve never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or […]
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
Think email marketing is dead?
When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.