Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like […]
When it comes to Facebook ads, you might feel like you’ve won the lottery if your ads perform well. However, you couldn’t be further from the truth. In fact, I’ve spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing.
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more […]
The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics.
83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, businesses […]
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.