Category: Inbound Marketing

07Jul, 2020

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as […]

07Jul, 2020

What Marketers Need to Know

As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate and that is: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. […]

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