Contents of a Great Marketing Resume A great marketing resume should be well written and formatted, one page in length, define your unique value proposition and contain details of your employment and education. Depending on the company and the job, you can also add an interests and hobbies section to your marketing resume. It’s ironic, […]
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization?
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s […]
Back in 2018, I chose to work at HubSpot because I loved HubSpot’s content, and its culture.
We’ve all been in meetings that were about 30 minutes too long. We laugh at “this could’ve been an email” GIFs, sigh, and continue with our days. Yet, the truth is, unnecessary meetings are costing us way more than just time. Doodle’s 2019 State of Meetings Report estimated that poorly organized meetings are costing U.S. […]
It’s one of the worst feelings in the world.
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute.” After weeks of testing, she […]
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.