When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?) But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad […]
When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.
Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful.
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it […]
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.
As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like […]
Social media is an undeniably powerful channel for marketing in 2020.
As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.