Category: Breaking News

04Sep, 2020

Daniel Cherry III Joins WarnerMedia as SVP and General Manager of DC Comics

Daniel Cherry III first discovered the joy of comics from his father, who collected Shazam! oversized graphic novels from the ’70s. Now, he’ll be fulfilling a childhood and professional dream: joining WarnerMedia as svp and general manager of DC Comics. Cherry, who most recently spent over two-and-a-half years leading Activision Blizzard Esports’ marketing department, will […]

04Sep, 2020

TikTok’s New Marketing Partner Program Shows How Its Growing up for Advertisers

In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program for Advertisers. The initiative offers 19 certified partners to brands looking to reach TikTok users through in-app advertising, with support in campaign management, creative development, branded effects and measurement. This program also follows the platform’s […]

03Sep, 2020

HBO Kicks Off Virtual Reality Extravaganza to Promote Lovecraft Country

HBO will host 100 influencers for a series of virtual reality events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert to promote its new Jordan Peele-helmed horror show Lovecraft Country. The activations—the first of which kicks off at 10 p.m. ET tonight—will also be viewable on YouTube Live and include […]

03Sep, 2020

VMLY&R Names Chief Integration Officer, Establishes Transformation Initiative

VMLY&R has promoted Myron King to chief integration officer. In the new role, King will be responsible for leading the organizational design and cultural integration strategy for North American clients, which encompasses overseeing the integration of core agency capabilities for new and existing clients across the region for the agency, which resulted from WPP’s merger […]