Category: Breaking News

11Aug, 2020

How to Create Engaging Instagram Carousel Posts

Every year, Instagram is gaining more and more popularity, and it’s easy to understand why—the nifty, visually oriented platform provides many options for brands to advertise their products and services.   With the average attention span getting shorter and shorter, it’s easy to understand why Instagram carousels, which deliver more information in a shorter time, are […]

11Aug, 2020

Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival. The brewing company hosted its first virtual International Beer Festival timed to International Beer Day on Aug. 7. The free three-hour event was […]

11Aug, 2020

Email Marketing Revenue Skyrockets; What to Watch on Peacock This Fall: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in […]

11Aug, 2020

Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’

For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.” A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated […]

11Aug, 2020

Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there […]

11Aug, 2020

How Experts Are Attempting to Combat Artificial Intelligence’s Racist Tendencies

Artificial intelligence might be the cutting edge of futuristic tech, but by its nature, it’s also rooted in the past and present. The technology learns from human behavior, and as hundreds of years of humanity show, often veers into racism, misogyny and many other types of inequality. So, as conversations about confronting systemic discrimination have […]

11Aug, 2020

Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard. Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve […]

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