Category: Breaking News

22Jun, 2020

Apps Using Bidding Up 7x From 2019 – Adweek

Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time last year. The social network added that among publishers that have adopted this approach, roughly one-half now earn their majority of revenue from the platform via bidding. According to Facebook, most of […]

22Jun, 2020

How the LGBTQ Community Is Supporting One Another Virtually – Adweek

Covid-19 has affected everyone, but some groups have been more negatively impacted than others. Beyond health indicators and the factors that seem to affect its severity, socioeconomic inequality is as consistent with the novel coronavirus as it is with job security. Research shows that the trans and gender nonconforming (GNC) communities are more affected by […]

21Jun, 2020

Missing Cannes? Drink Like You’re There With Rosé/Not Rosé – Adweek

Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising’s biggest event of the year was canceled for 2020. But that hasn’t stopped ad-tech firm Cognitiv from celebrating the festival’s signature tipple. A tribute to HBO hit series Silicon Valley’s […]

20Jun, 2020

Twitter Quickly Responds to Accessibility Concerns on Its Voice Tweet Test – Adweek

Twitter responded quickly to accessibility issues that were brought to its attention regarding the test of voice tweets it kicked off earlier this week with a limited number of iOS users. Product lead Kayvon Beykpour said in a tweet, “Really appreciate the feedback we heard from customers on missing accessibility support for our iOS voice experiment […]

20Jun, 2020

Copper Cow Coffee CEO Reverse-Pivoted Her Way to Revenue – Adweek

Many brands responded to the pandemic by expanding their services into new sectors, such as Bacardi shifting to hand sanitizer production or Uber launching on-demand retail delivery. Instead of pivoting her business, however, Debbie Wei Mullin, CEO of coffee brand Copper Cow Coffee, zeroed in on its most effective elements, which led to the company’s […]