Category: Breaking News

08Sep, 2020

Mayur Gupta Explains His Role as Gannett’s First Chief Marketing and Strategy Officer

Mass media holding company Gannett announced today that it has created a new executive leadership role, chief marketing and strategy officer, to lead the organization’s direct-to-consumer and business-to-business endeavors as it transforms into a subscription-led content generator. Mayur Gupta, former CMO of Freshly and vp of growth and marketing at Spotify, has been appointed Gannett’s […]

08Sep, 2020

VideoAmp Hires Former OMG Exec to Create New TV Trading Currency

TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television. TV has historically been traded on broad age and gender demographics. Steuer’s task is to build out a “transactional” currency that can be used for audience-based trading, and to get networks and […]

08Sep, 2020

Tourism Brands Join Forces to Get People Traveling Again

The U.S. Travel Association has a simple message for the country: Let’s go there. Anywhere. Literally, anywhere. It doesn’t have to be tomorrow, but please, put something on the calendar. Launched this morning, the new campaign titled “Let’s Go There” is a collaboration between prominent USTA members including Marriott, Disney, Delta and American Airlines, along […]

07Sep, 2020

Ad Tech’s Data Leakage Problem Begins with Contract Talks

The mysterious exchange of people’s online information starts with pen and paper. Contract negotiations between buy-and sell-side advertising platforms are what kickstart the aggregation and selling of user data for the purpose of serving targeted ads, but lawmakers and regulators are ramping up scrutiny of these opaque data practices, since data can easily fall in […]

05Sep, 2020

Agencies Are Strengthening Their Ecommerce Chops, Including VMLY&R and Horizon Media

A slew of agencies have inked a partnership with Profitero, a performance analytics firm that helps brands, particularly ones in the CPG space, optimize ad spend on Amazon, Walmart and other ecommerce sites. Profitero’s clients include L’Oreal, General Mills and Revlon. By directly partnering with the agencies that service these companies and their various brands, […]

05Sep, 2020

Target Nabs Wingstop Marketer as New SVP of Marketing

Target has appointed Maurice Cooper as its newest senior vice president of marketing. In joining the company, Cooper will directly oversee Target’s marketing operations, overseeing campaigns and promotions across paid, owned and shared media. According to a statement from Target, he will create “plans that are guest-centric, culturally relevant and inclusive to fuel consumer affinity […]

04Sep, 2020

General Mills’ Brad Hiranaga Says Consumers Have Higher Expectations of Brands Now

Key insight: The pandemic has highlighted consumers’ desire for brands to add value and show a human interest. It’s a good time to be in the CPG business. As stay-at-home orders forced people inside (and out of restaurants), grocery stores became one of the few storefronts that remained open for business. And as unprecedented challenges […]