Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they’re produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the […]
Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time last year. The social network added that among publishers that have adopted this approach, roughly one-half now earn their majority of revenue from the platform via bidding. According to Facebook, most of […]
Since the novel coronavirus hit the U.S., it has clearly disrupted not just advertising but every facet of normalcy. As people have worked from home and sheltered in place to avoid spreading the virus, they have also changed their internet browsing habits. Getty Images shared some recent keyword trends starting from mid-March when the virus […]
A big part of Adweek’s mission is to spotlight innovative work and leadership in our industry, from celebrating those who advocate for greater diversity (Adweek + Adcolor Champions) to our Young Influentials (coming your way in August) and the Most Powerful Women in Sports (look for it in November). This year, we’ve added a new […]
Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the “new NewFronts.” But the IAB had no idea just how “new” this year’s event would become. In mid-March, Covid-19 shut down the industry, and the annual event went virtual soon after and […]
Several news organizations have had a change in leadership after internal unrest that has ranged from staff inequality to unequal pay to story selection. The New York Times, Variety, Bon Appétit and Refinery29 are among the publications that experienced backlash from staffers on social media. But this moment, led by employees who have turned to […]
Covid-19 has affected everyone, but some groups have been more negatively impacted than others. Beyond health indicators and the factors that seem to affect its severity, socioeconomic inequality is as consistent with the novel coronavirus as it is with job security. Research shows that the trans and gender nonconforming (GNC) communities are more affected by […]
Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising’s biggest event of the year was canceled for 2020. But that hasn’t stopped ad-tech firm Cognitiv from celebrating the festival’s signature tipple. A tribute to HBO hit series Silicon Valley’s […]
Twitter responded quickly to accessibility issues that were brought to its attention regarding the test of voice tweets it kicked off earlier this week with a limited number of iOS users. Product lead Kayvon Beykpour said in a tweet, “Really appreciate the feedback we heard from customers on missing accessibility support for our iOS voice experiment […]
Many brands responded to the pandemic by expanding their services into new sectors, such as Bacardi shifting to hand sanitizer production or Uber launching on-demand retail delivery. Instead of pivoting her business, however, Debbie Wei Mullin, CEO of coffee brand Copper Cow Coffee, zeroed in on its most effective elements, which led to the company’s […]