Going green doesn’t mean a company’s bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini. In a survey involving 750 senior executives at various consumer product and retail organizations located around the globe, results found that 77% of company leaders said sustainability initiatives have […]
Amazon said Friday it would not change company policy, and employees can still have TikTok, the popular social video app, on their phones. The company said it erroneously sent an email to employees earlier in the day instructing them to delete the app, citing potential “security risks.” “This morning’s email to some of our employees […]
After Nielsen weathered severe backlash from networks following Thursday’s surprise announcement to delay its national out-of-home measurement rollout—scheduled for this fall—until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which […]
There’s an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent. The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The […]
As the politics surrounding TikTok heat up, U.S. users looking to make original, short video content are exploring other options. They’re turning to Byte, a spiritual successor to the now-defunct app Vine—at least for now. These sentiments culminated on Wednesday when U.S. users downloaded the app en masse, according to an Adweek analysis of data […]
SpotX and Pixalate are locked in a dispute over fraud and transparency—issues that strike at the core of ad tech. It all started two weeks ago when Pixalate released its first Connected TV/OTT Seller Trust Index (CSTI), a ranking of the inventory quality of ad exchanges across the three biggest streaming platforms: Roku, Samsung and […]
Dorsey said in a tweet, “This is one tool to close the wealth and income gap, level systemic race and gender inequalities and create economic security for families.” MGI said on its website, “Economic insecurity isn’t a new challenge or a partisan issue. Wealth and income inequality, which have long plagued our country, continue to […]
In a financial update to investors, Carnival Corporation—which owns Carnival Cruise Lines, Princess Cruises and Holland America—said incentives such as flexible booking and low cabin prices have led to an “encouraging” amount of bookings or rebookings for 2021. While the U.S. cruise industry has agreed to a no-sail order through September, investors are looking to […]
For backpack brand JanSport, back-to-school season is typically its busiest time of the year. Needless to say, back-to-school in the fall of 2020 is looking unlike any other previous year. While schools and universities across the country grapple with how to educate again, JanSport has had to adjust its messaging toward its primarily Gen Z […]
Studies show diversity matters. Ethnic and gender diversity correlates to increased performance and profitability. It also creates an enriched work experience. Companies are understanding the importance, yet there are still many challenges with achieving a truly diverse workforce and creating environments where diverse employees feel like they can thrive and belong. Having advocates for diversity […]