Category: Breaking News

10Jul, 2020

Sustainability Is Good for Business, New Survey Shows – Adweek

Going green doesn’t mean a company’s bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini. In a survey involving 750 senior executives at various consumer product and retail organizations located around the globe, results found that 77% of company leaders said sustainability initiatives have […]

10Jul, 2020

Nielsen Backtracks, Won’t Delay National OOH Measurement – Adweek

After Nielsen weathered severe backlash from networks following Thursday’s surprise announcement to delay its national out-of-home measurement rollout—scheduled for this fall—until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which […]

10Jul, 2020

Vans Taps Women and Trans Skateboarders for Creative Series – Adweek

There’s an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent. The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The […]

10Jul, 2020

Carnival Sees Uptick in Cruise Bookings for 2021 – Adweek

In a financial update to investors, Carnival Corporation—which owns Carnival Cruise Lines, Princess Cruises and Holland America—said incentives such as flexible booking and low cabin prices have led to an “encouraging” amount of bookings or rebookings for 2021. While the U.S. cruise industry has agreed to a no-sail order through September, investors are looking to […]

10Jul, 2020

Mental Health Tools – Adweek

For backpack brand JanSport, back-to-school season is typically its busiest time of the year. Needless to say, back-to-school in the fall of 2020 is looking unlike any other previous year. While schools and universities across the country grapple with how to educate again, JanSport has had to adjust its messaging toward its primarily Gen Z […]

10Jul, 2020

It’s Not a Recruitment Issue. The Ad Industry Needs Diversity Advocates in the Workplace – Adweek

Studies show diversity matters. Ethnic and gender diversity correlates to increased performance and profitability. It also creates an enriched work experience. Companies are understanding the importance, yet there are still many challenges with achieving a truly diverse workforce and creating environments where diverse employees feel like they can thrive and belong. Having advocates for diversity […]