Category: Breaking News

15Apr, 2020

Wednesday’s First Things First – Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Walkouts at Amazon Mirror Retail Strikes Through History As the coronavirus […]

15Apr, 2020

David Lester, OLIPOP – Adweek

Last week, host Ian Wishingrad spoke with Brandin Cohen, CEO of LIV, or Liquid I.V. Today, joining us live, is David Lester, co-founder of OLIPOP, a three-year-old beverage brand that bottles tonics packed with probiotics, botanicals and natural plant fibers. Continue to the Source

15Apr, 2020

Beeswax Buys MediaGamma to Shore Up Programmatic Offering – Adweek

Beeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed. Beeswax made the purchase to bolster its engineering capabilities, as well as broaden its international footprint. MediaGamma was a UK-based operation. Beeswax, […]

15Apr, 2020

WHO Rolls Out Interactive Health Alert Experience on Messenger From Facebook – Adweek

Health Alert will provide accurate and timely information about the coronavirus pandemic, free-of-charge, and it can be accessed by sending a message via the official WHO Facebook page or via this dedicated Messenger link. World Health Organization/Messenger From Facebook Vice president of Messenger Stan Chudnovsky said in a blog post that the WHO has already […]

15Apr, 2020

6 Tips for Brands Looking to Help Fight COVID-19 – Adweek

Putting an altruistic foot forward has become table stakes in the business world during the COVID-19 pandemic. Just ask any brand that’s doing it—whether that means doling out millions of dollars to the American Red Cross, donating unused media time to food banks, staging star-studded musical fundraisers or producing hand sanitizer instead of booze. While […]

15Apr, 2020

The Newest App From Facebook’s NPE Team Simplifies Messenger on Apple Watches – Adweek

Facebook’s NPE Team turned its attention to the Apple Watch with the release this week of its newest application, Kit. Kit—which stands for “Keep In Touch”—was developed to make the process of communicating with contacts on Messenger From Facebook easier via Apple Watch devices, and a Messenger account is required to use the app. The […]