Category: Breaking News

09Sep, 2020

Walmart’s Janey Whiteside on Adapting to a Pandemic and Connecting With Consumers

When the pandemic hit the U.S. in March, Walmart was one of the essential retailers that had to quickly pivot to meet customer needs. That meant not only leaning into existing services like curbside pickup, but adding a two-hour Express Delivery service and a Walmart+ membership program, along with community-focused initiatives like drive-in movie theaters […]

09Sep, 2020

After 14 Years, IAB Is Getting a New CEO

The Interactive Advertising Bureau today announced that David Cohen, the trade organization’s current president, will take over for Randall Rothenberg as chief executive officer of both IAB and IAB Tech Lab on Sept. 15. Rothenberg will stay on as executive chair through 2022. Cohen joined IAB in March from Magna, Interpublic Group’s centralized media intelligence, […]

09Sep, 2020

Here Are the Members of the Inaugural 2020 Snap Creative Council

Snapchat teamed up with Adcolor to form the Snapchat Creative Council, a team of top Black creatives who will focus on addressing challenging issues in the U.S. and driving awareness across the messaging application’s community. The multiyear partnership will bring together a panel of Black creative leaders to choose campaigns that leverage Snapchat’s creative tools, […]

09Sep, 2020

Oracle to Shutter Third-Party Data Services in Europe

Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations. Oracle Data Cloud representatives began contacting partners this week informing them its data marketplace will no longer offer third-party audience segments […]

09Sep, 2020

Cindy Holland Exits in Netflix Shakeup, Bela Bajaria Named Head of Global TV

Key Insight: The new structure will streamline Netflix’s considerable TV content operations. Cindy Holland, Netflix’s vp of original content who has been with the streaming giant for nearly two decades, will leave the company in October in a major shakeup, as newly appointed co-CEO Ted Sarandos moves to streamline the company’s television operations. As part […]