Category: B2B Marketing

16Aug, 2020

Payal’s App of the Week: Asana

By Payal Parikh, Director of Client Engagement at Heinz Marketing Working on projects and managing deadlines while juggling work and kids and cooking is stressful. Throw in interdependencies with the scattered remote teams, projects with lots of moving parts, and it gets daunting! Project management tools come in handy for small or large teams, in […]

13Aug, 2020

“Now What Do We Do?” Declining Account Engagement During Times of Crisis

By Maria Geokezas, Vice President of Client Services at Heinz Marketing The work we do as sellers and marketers is hard — it’s getting harder every day.  And that was before the pandemic.  This crisis intensified what we all saw coming – declining account engagement, lower lead quality and volume, more complex decision-making processes, ineffective […]

12Aug, 2020

Your MarTech Stack – Develop, Audit, Evaluate

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to […]

09Aug, 2020

Kayla’s App of the Week: Duolingo 

By Kayla Beard, Marketing Intern at Heinz Marketing I studied abroad in Europe during the winter quarter of my junior year. My home bases were in Paris and Madrid, but I traveled all over the world. About six months before going, I started to get really stressed at the idea of being alone in a […]