Category: B2B Marketing

16Jan, 2021

B2B Reads: Technographic Data, Email Content, and Post-Pandemic Predictions

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What is Technographic Data? (And Why It Matters)Not familiar with […]

15Jan, 2021

Sales Prospecting Techniques for 2021

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. On occasion, when a prospecting email catches my eye, it’s because the sender personalized […]

14Jan, 2021

B2B Marketing Trends for 2021

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person […]