Category: B2B Marketing

12Jul, 2020

Payal’s App of the Week: PathFactory

By Payal Parikh, Director of Client Engagement at Heinz Marketing Are you one of those modern marketers who has a healthy arsenal of content your teams can use but just don’t know where to find it? At one point in my career, the prospect of developing an effective nurture strategy seemed overwhelming.  I was madly […]

07Jul, 2020

Forecasting B2B Marketing Activities to Meet Sales Goals

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing It is typical for companies to be given a marketing budget before setting sales goals for the year. According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. But often, when […]

07Jul, 2020

B2B Reads: Corporate Resilience, John Krasinski, and Micromanaging

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The State of Webinars: Length, Engagement, and Feature Trends [Infographic]Some […]

07Jul, 2020

Michelle’s App of the Week: Olark

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing In the past few months, our team has taken on some big initiatives to improve our website, SEO, and internal processes. Some of these items have turned into mammoth-sized projects, but we are so happy with the progress we’ve made, especially considering the circumstances.   One of […]

07Jul, 2020

5 Stages to Create a Content Marketing Strategy

By Josh Baez, Client Engagement Manager at Heinz Marketing What is content marketing? Content marketing is the lifeblood of your entire organization. And despite its name, it’s not only a tool for marketing or a second-thought hand-me-down for sales. In fact, content marketing isn’t really any one thing at all. It’s best to think about […]

07Jul, 2020

B2B Reads: Burn Out, Zoom Fatigue, and Sleep

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Prospecting Is Not An Event!There’s so much about prospecting that […]

07Jul, 2020

Sheena’s App of the Week: Toggl

By Sheena McKinney, Executive Assistant at Heinz Marketing I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system.  See my previous post about the app I’ve used for years for my tasks, reminders, and lists:  Awesome […]

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