Category: B2B Marketing

15Jan, 2021

Sales Prospecting Techniques for 2021

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. On occasion, when a prospecting email catches my eye, it’s because the sender personalized […]

14Jan, 2021

B2B Marketing Trends for 2021

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person […]

31Dec, 2020

A Poem for the New Year

By Sheena McKinney, Executive Assistant to President Matt Heinz at Heinz Marketing As the year comes to an end, it’s only fitting we stop to reflectOn the good, the bad and even the ugly we’d much rather deflect They say it’s amazing what a difference a year can makeTrue, but maybe there’s another approach we […]

29Dec, 2020

Capture Attention with Interactive B2B Content

By Lauren Dichter, Marketing Consultant at Heinz Marketing The Case for Interactive B2B Content As humans, our attention spans are at their shortest ever, thanks to technology. If you don’t believe it, just watch The Social Dilemma on Netflix! Or simply think about how long it takes you to write a decent blog post without […]