Category: B2B Marketing

13Aug, 2020

“Now What Do We Do?” Declining Account Engagement During Times of Crisis

By Maria Geokezas, Vice President of Client Services at Heinz Marketing The work we do as sellers and marketers is hard — it’s getting harder every day.  And that was before the pandemic.  This crisis intensified what we all saw coming – declining account engagement, lower lead quality and volume, more complex decision-making processes, ineffective […]

12Aug, 2020

Your MarTech Stack – Develop, Audit, Evaluate

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to […]

09Aug, 2020

Kayla’s App of the Week: Duolingo 

By Kayla Beard, Marketing Intern at Heinz Marketing I studied abroad in Europe during the winter quarter of my junior year. My home bases were in Paris and Madrid, but I traveled all over the world. About six months before going, I started to get really stressed at the idea of being alone in a […]

05Aug, 2020

8 Rules for a Killer Visual Strategy

By Payal Parikh, Director of Client Engagement at Heinz Marketing Have you redefined your visual strategy post pandemic? Now that most of us are working from home, we need even better communication tools and strategies to help us get our message across to both colleagues and clients. The importance of visual communication is emphasized even […]

04Aug, 2020

Tips for Managing Podcasts – A Behind the Scenes Look

By Sheena McKinney, Executive Assistant and Operations Specialist at Heinz Marketing I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners.  […]

01Aug, 2020

B2B Reads: Outsourcing, Robots, and Reimagining Marketing Skills

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Outsourcing Content Marketing? Here’s How to Make That Partnership SuccessfulOutsourcing […]