Category: B2B Marketing

15Sep, 2020

Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

By Maria Geokezas, Vice President of Client Services at Heinz Marketing Even before the pandemic, we were all experiencing the feeling of being overwhelmed by the amount of content available.  It seems to have gotten more intense.  So far in 2020, 70 million new posts appear monthly on WordPress blogs alone (WordPress accounts for 27% of […]

13Sep, 2020

Sheena’s App of the Week: Cozi

By Sheena McKinney, Executive Assistant at Heinz Marketing I love productivity tools.  I recently learned about Cozi, a family organizing app that does it all. It helps coordinate and communicate everyone’s schedules and activities, track grocery lists, manage to do lists, plan ahead for dinner, and keep the whole family on the same page. If […]

09Sep, 2020

Becoming A Difference Maker In Your Industry 

By Kayla Beard, Marketing Intern at Heinz Marketing Over the past four months, there has been so much change to everyone’s lives. Unfortunately, change is not something new that’s come out of the coronavirus pandemic. Change is inevitable and is a constant whether we recognize it or not. While some people don’t like change, leading […]

05Sep, 2020

B2B Reads: Meme-based Marketing and AE/SDR Alignment

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Things to Cover In Your Weekly One-On-One Meetings with […]