Category: B2B Marketing

27Oct, 2020

How Remote Workforces Thrive: Enable Psychological Safety

By Maria Geokezas, VP of Client Services More organizations, like Microsoft and Google, have recently extended their work-from-home mandates into 2021.  There are many others, who like us, have decided to adopt a broader policy to work remotely indefinitely as the new normal. Ensure Remote Workers Thrive When business leaders decide to pursue a remote […]

21Oct, 2020

Best Practices for Testing Marketing Emails

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing Even with Halloween approaching, few things are scarier than realizing that marketing email you sent just went out with a huge mistake in it. Maybe it was a spelling error. Or a broken link. Or maybe it had the wrong subject line (yikes!). Whatever it may be, […]

16Oct, 2020

How confident are marketers going into 2021?

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries. We polled to see how confident everyone felt going […]

15Oct, 2020

“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

By Matt Heinz, President of Heinz Marketing  “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. We love to feature B2B sales, marketing or business leaders here answering what have […]

14Oct, 2020

Get The Most Out of Your Content

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing You are probably sick of hearing the term “content is king” and while I don’t necessarily agree, I do believe content is important. Content is used by sales and marketing to catch prospects’ attention, to demonstrate the benefits and features of a service or platform, to […]