Author: wordpressadmin

12Aug, 2020

Your MarTech Stack – Develop, Audit, Evaluate

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to […]

12Aug, 2020

Ad Targeting’s Center of Gravity Is Shifting

In the months since Google sounded the death knell for the third-party cookie, the worst-case scenario has grown ever more clear: If no alternative is found, it would leave a $32-billion void by 2025, a knockout blow to independent ad tech and a coup for Amazon, Facebook and Google. To take on Big Tech’s data… […]

12Aug, 2020

SMBs Begin Rebounding from Covid-19

The continued loosening of restrictions imposed due to the coronavirus pandemic has brought more optimism and more concerns to owners of small and midsized businesses, according to the second wave of the Global State of Small Business Report, released by Facebook Wednesday. The social network teamed up with the Organisation for Economic Co-operation and Development […]