Author: wordpressadmin

13Jul, 2020

Facebook Unveils the Participants in Its Community Accelerator Initiative – Adweek

Facebook revealed the participants in its Community Accelerator initiative, a six-month program that provides training, mentorship and funding to help community leaders grow their communities. The 80 program participants will spend the first three months learning how to grow their communities and meet their goals from experts, coaches and a customized curriculum, while the second […]

13Jul, 2020

Despite Public Scrutiny, Consumers Still Love Celeb Content – Adweek

Though influencers and celebrities have come under scrutiny for some of their actions during Covid-19, research from United Talent Agency Marketing found that consumers still enjoy seeing sponsored content from their favorites. UTA used third-party social tool CrowdTangle to compare Instagram traffic of certain celebrities from mid-March to mid-May, comparing the numbers to the same […]

13Jul, 2020

Adweek’s 2020 Women Trailblazers – Adweek

When we interviewed our picks for this year’s Women Trailblazers issue, the mood was understandably introspective. Not only was the pandemic reshaping life at work and home, but the nation was (and remains) at a cultural tipping point. While many of us wonder what the future will bring, the women featured here are actively building […]

12Jul, 2020

Payal’s App of the Week: PathFactory

By Payal Parikh, Director of Client Engagement at Heinz Marketing Are you one of those modern marketers who has a healthy arsenal of content your teams can use but just don’t know where to find it? At one point in my career, the prospect of developing an effective nurture strategy seemed overwhelming.  I was madly […]

11Jul, 2020

3 Former Employees Are Suing WeWork for Harassment, Discrimination and Retaliation – Adweek

Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, “questionable” stock option practices, equal pay violations and […]

11Jul, 2020

Impossible Joins Forces With Kaepernick’s Empowerment Effort – Adweek

Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities. Through the former NFL quarterback’s nonprofit group, Know Your Rights Camp, the brand will hand out packages with its plant-based products to local families and serve cooked meatless burgers via on-site food trucks in San Francisco, […]