Optimize Your MarTech Stack: A Sales Development Checklist

07Apr, 2021

By Maria Geokezas, VP of Client Services

Optimizing the martech stack has become one of marketers’ biggest concerns when it comes to demand generation and sales development, specifically. How can it not be?  With the sheer number of tools and technologies available continuing to rise.  According to Scott Brinker’s 2020 Marketing Technology Landscape Supergraphic, technologies available to marketing and sales functions have increased 13.6% to over 8,000 different tools while budgets are expected to decrease.

This puts market leaders in a tight spot, especially when you consider Gartner’s Marketing Technology Survey 2020 which found only 58% of marketers report that their tech stacks are fully utilized.  With tightening budgets, it’s only natural for marketers to look inward, and reconsider their technology investments.  When it comes to assessing current tools…

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