On social media, your follower count gives you an idea of your brand awareness and reach.
That’s why gaining followers is often an important goal for brands, especially as they scale.
So, how do you gain followers? We know buying them doesn’t work because it rarely translates to engagement. The good news is that there are at least 20 ways to gain them organically.
Let’s cover them below.
1. Develop your Facebook marketing strategy.
Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. A robust strategy gives your team direction and a playbook from which to develop new ideas. It also helps you assess your performance from the right lens.
When developing your playbook, here are a few questions to consider:
- What does success look like?
- What does our audience want to see?
- How should we engage our audience?
- What tactics…