By Win Salyards, Marketing Coordinator at Heinz Marketing
Your ad copy has been finalized, the ads set up, targeting defined and the campaign set to run, and you’re getting positive results to the spend. But, when you check your conversion rate on the landing page, you’re met with subpar results. Where’s the disconnect? The ads are working, but nothing is converting in the end. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. To make sure your team is getting the best ROI from an ad spend, you need to take a holistic view of the ad to landing page alignment. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns.
Create a landing page for every ad within a campaign
Ensure the message and imagery is consistent for the person clicking through the ad. From an experience standpoint,…