How to Promote an Event (Even if You’re Not Hosting it)

24Mar, 2021

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing

Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. With that, it’s become harder than ever to break through the noise and stand out.

That being said, you don’t have to host every event to move the needle forward. There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Most event organizers provide a sample promo kit and it’s up to you to do the rest.

Where to start

When starting to promote an event, it’s best to begin by drafting a campaign plan….

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