Recently, Clubhouse — an invite-only, audio social media app — has gained viral levels of awareness.
In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users, gained a $100-million valuation, and hosted some of the world’s top thought leaders.
Because of Clubhouse’s growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies
But because Clubhouse is still invite-only and not available for Android users, many marketers are just logging on for the first time now. And, as with any new social media app, learning about all of Clubhouse’s features — and trying to catch up with its earliest adopters — can feel a bit overwhelming.
If you just got your Clubhouse invitation — or want to…