B2B Reads: Innovation Freeze, LinkedIn B2B Marketing, and The Perfect Storm

20Feb, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Buying/Selling Vs Buyer/Seller
Shifting your vocabulary from buying/selling to buyer/seller forces you to change your perspective about how your customers buy. Thanks for your thoughts, David Brock.

Don’t Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]
Great podcast on where we can set the bar in order to thrive rather than just survive. Thanks, Kerry O’Shea Gorgone.

Innovation Freeze: Why Major Companies Are Losing Their Markets and Talent
Despite all the changes we’ve faced in the past year, innovation is surprisingly down for many industries….

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