B2B Reads: Innovation Freeze, LinkedIn B2B Marketing, and The Perfect Storm

20Feb, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Buying/Selling Vs Buyer/Seller
Shifting your vocabulary from buying/selling to buyer/seller forces you to change your perspective about how your customers buy. Thanks for your thoughts, David Brock.

Don’t Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]
Great podcast on where we can set the bar in order to thrive rather than just survive. Thanks, Kerry O’Shea Gorgone.

Innovation Freeze: Why Major Companies Are Losing Their Markets and Talent
Despite all the changes we’ve faced in the past year, innovation is surprisingly down for many industries….

Continue to the Source

Leave a Reply

Your email address will not be published. Required fields are marked *