How to Buy Business Software, According to HubSpot’s Learning & Development Manager

19Feb, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

As someone who manages HubSpot’s learning technology, I’ve gone about buying software the wrong way at times. I’ve pushed ahead without the right technical partners, I’ve missed a contract auto-renewal deadline, and I’ve rolled out changes to my team without empathy for how it might affect their day-to-day.

From these experiences, and from working with others at HubSpot who procure and implement software, I’ve learned a lot. Today, I feel good about how I manage our technology and buying decisions.

I’ve come to realize a successful purchasing decision is less about vendor management and research (though those are important factors) and more about project management, change management, and getting buy-in for new…

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