In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
If you have been thinking about using this tactic but are unsure where to start, consider YouTube.
Unlike other platforms that are usually restricted by time (think TikTok and Instagram), YouTube celebrates long-form content. This creates space for influencers to deep dive into topics and give detailed reviews on products and services.
Beyond that, engagement rates on YouTube are the highest when compared to Instagram, Facebook, and Twitter, according to a 2020 Influencer Marketing Hub report.
Now that consumers are turning more to YouTube for uplifting content, this gives brands a huge opportunity to leverage the power of influencers on a platform…