By Josh Baez, Client Engagement Manager at Heinz Marketing
We live in a decade of digital disruption and transformation. Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. And from the tech we use to the ways we live and work, it’s clear that our world has undergone massive foundational changes. A digital transformation sped, in large part, by the pandemic.
What does this mean for B2B sales? It means that the way they reach, sell to, and serve their buyers has changed as well.
Buyers have greater access to resources, content, and data than ever have before. Digital products and services are now business imperatives. And the future of work is trending to be – if it isn’t already – digital first.