When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through.
In other words, I had to look for an indicator to see how the cooking process was coming along.
Marketing is fairly similar.
As a marketer, instead of a meat thermometer, you’re going to use key performance indicators (KPI) to measure success.
Below, let’s learn more about KPIs and review some examples of marketing KPIs that can help you improve your marketing.
What is a KPI?
A KPI is a key performance indicator that measures how your company is performing at achieving a certain goal or objective. There are KPIs for every aspect of business, whether it’s financial, marketing, sales, or operational.
Essentially, KPIs are measurable metrics that gauge overall performance over time. A great way to…