Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content.
But even the most robust video marketing strategy often misses one key element: live streaming.
Over the past few years, live streaming has become a popular marketing tool. In fact, in 2019 alone, people watched 1.1 billion hours of live video, and 82% of people prefer live video from a brand over standard social media posts.
Additionally, live streaming is an effective method for building trust and demonstrating authenticity.
Besides the trust factor, there are plenty of other incredible live streaming benefits that can boost your brand, including maximizing audience reach, demonstrating creativity, enabling direct communication between your brand and audience, and cost-efficiency…