Social media is no longer an optional marketing channel — it’s a necessary one.
But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it.
For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It’s time to change that trend.
For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion.
This is not going to bring results. In fact, Facebook’s algorithm now penalizes link-based content, and Instagram…