If you’ve been on the internet, chances are you’ve come across stark, simple websites or ad creative. In fact, this design sensibility — known as minimalist design — has been rising in popularity, though it’s far from a passing trend.
What is minimalist design?
Minimalism is a design aesthetic that embodies the phrase “less is more.” With minimalist design, you push an idea by stripping it down to essential (sometimes bare) elements, using clean, modern, and minimal aesthetic, font, and color choices.
Whether you’re curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design.
Minimalist Graphic Design
Rather than bogging your audience down with vibrant patterns or paragraphs of text, a minimalist approach allows you to focus on a few key components of your brand you feel are truly important.
However, minimalist isn’t as simple as…