Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals.
The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.
Along with growing its user base, Instagram has expanded its features as well. In the last five years alone, it’s embraced business accounts, live video, and advertising, but it’s also become a leading platform for social media stories.
In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents.
But, while a number of brands have absolutely thrived on the platform, many still struggle to grow their…