Where Do Fairness, Transparency and Aspiration Live in Today’s Data Market?

09Sep, 2020

Many of us are familiar with the concept of fair trade coffee, where farmers are properly compensated for their hard work, and transparency is created throughout the entire value chain—starting with the farmer and ending with the consumer.  

This trend of fairness and equality has also found itself at the heart of the strategy of many leading direct-to-consumer (DTC) brands like Warby Parker and Everlane that are adding charity, aspiration and socially conscious initiatives as a way to differentiate in the space and pull market share from established brands.

Where do these principles of fairness, transparency and aspiration live in today’s data market? They don’t. The data industry today is still, remarkably, dominated by opaque black boxes that persistently collect increasingly private data on consumers for the benefit of a perpetual arbitrage that excludes them. It’s an…

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