Oracle to Shutter Third-Party Data Services in Europe

09Sep, 2020

Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations.

Oracle Data Cloud representatives began contacting partners this week informing them its data marketplace will no longer offer third-party audience segments in the EU, Switzerland and U.K. starting on Sept. 15.

“Data from Switzerland, the United Kingdom, and/or all countries included within the European Union will be removed and cease to deliver out of the platform,” reads an Oracle Data Cloud update to partners obtained by Adweek. “Please be advised there is no impact to first-party data ingest for those regions.”

Sources said this means Oracle’s data management platform, or DMP, services such as BlueKai,

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