Durex Destigmatizes Anal Sex; Meet the IAB’s New CEO: Wednesday’s First Things First

09Sep, 2020

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Durex Challenges the Stigmas Around Anal Sex, Which It’s Not Allowed to Mention in Ads

Even though both gay and straight couples regularly engage in anal sex as part of perfectly ordinary intimate relationships, brands like Durex aren’t allowed to talk about it in their ads. That’s why the brand, with the help of Havas London, media agency One Green Bean and Havas Paris, has launched a campaign that addresses the censorship with an image of two men kissing alongw ith the text “It’s 2020 and we still can’t talk about normal sex here.” 

Continuing the discussion: The campaign also includes adding a positive chapter…

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