The Interactive Advertising Bureau today announced that David Cohen, the trade organization’s current president, will take over for Randall Rothenberg as chief executive officer of both IAB and IAB Tech Lab on Sept. 15. Rothenberg will stay on as executive chair through 2022.
Cohen joined IAB in March from Magna, Interpublic Group’s centralized media intelligence, investment and innovation arm, where he also served as president.
“In less than a year as president of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils, transformed the timeliness of our strategic initiatives and injected new enthusiasm into our already energetic leadership team,” said Rothenberg in a statement.
Cohen’s leadership will take IAB and the industry “through the economic recovery and ultimately to…