Today, Baby Nut—the reincarnated version of snack brand Planters’ iconic mascot—is celebrating his 21st birthday. That milestone comes just over six months after his rebirth, which occurred during a Super Bowl spot earlier this year. After Mr. Peanut, then 104 years old, met his demise in a Nut Mobile crash, he was born again after a tear from the Kool-Aid Man landed on his cemetery plot during his funeral.
After about six months—or over two decades in peanut time—Baby Nut is growing up, though he’s left us a bit earlier than expected. In April, Planters told Adweek that Baby Nut would be around for at least a year, “potentially longer,” before growing up into Mr. Peanut.
Now, he’s Peanut Jr., and his time-defying aging is due to “a magical growth spurt that caused him to grow from a baby legume to 21-year-old Peanut Jr.,” according to a statement from Planters….