Every year, Instagram is gaining more and more popularity, and it’s easy to understand why—the nifty, visually oriented platform provides many options for brands to advertise their products and services.
With the average attention span getting shorter and shorter, it’s easy to understand why Instagram carousels, which deliver more information in a shorter time, are so popular nowadays.
The carousel upload feature debuted in 2017, and it allows users to upload up to 10 photos or videos as part of the same post. Since then, this feature has been quite popular, since it enables brands to advertise multiple products or services in one post, to master visual storytelling and to build meaningful relationships with target audiences.
Socialinsider and Bannersnack examined 22,360,021 total Instagram posts from January 2017 through July 2020, from handles with at least 5,000 followers,…