Email Marketing Revenue Skyrockets; What to Watch on Peacock This Fall: Tuesday’s First Things First

11Aug, 2020

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Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

Email has roared to life amid the pandemic, with two platforms reporting surges across tens of thousands of companies. Email marketing platform Klaviyo reported that year-over-year email revenue was up a staggering 86% and open and click-through rates were up more than 20%, and ecommerce marketing platform Omnisend reported similar numbers. So how can marketers take advantage of this? Adweek’s Ian Zelaya talked to a few experts, who offered these tips:

  • Rather than lamenting that things are crazy, be honest about the current environment…

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