Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’

11Aug, 2020

For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.”

A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated tours of bourbon distilleries and horse farms are tailor-made for today’s socially distant reality that favors minimal head counts.

“Lexington Is Real Life,” running through October on Facebook, Tripadvisor and other platforms, also leans into the area’s wide-open spaces like Red River Gorge, Raven’s Run Nature Sanctuary and Boone Creek.

Tapping into the current mood, the visitors bureau says there are “no tourist traps, crowded sidewalks or long lines.” While those benefits were true even before Covid-19, they are…

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