As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival.
The brewing company hosted its first virtual International Beer Festival timed to International Beer Day on Aug. 7. The free three-hour event was livestreamed on AB InBev’s YouTube, Instagram, Twitter and Facebook channels; the stream can be viewed on YouTube and an event landing page.
For the festival, AB InBev leveraged celebrities and culinary and bartending pros to highlight brands including Budweiser, Bon Viv, Stella Artois and the Brewers Collective craft portfolio.
“During this time, we have been more focused than ever on putting people first and finding…