Agencies Are Working With Nonprofits to Switch Gears During the Pandemic

11Aug, 2020

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard.

Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve travel to theme parks and similar types of activities.

As a result, many nonprofits have had to quickly shake up their messaging to ensure it accounts for these sudden shifts, relying on agencies’ help to get the job done.

No time to waste

Feeding America, a hunger-relief nonprofit, and its network of food banks across the country have been hard hit. In April, it estimated an additional 17.1 million people could experience hunger due to unemployment and school closures caused by Covid-19.

The Ad Council recently…

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