Beyond Meat Partners With NBA Stars for Social Justice – Adweek

01Aug, 2020

Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond Meat has signed on as one of the nonprofit group’s first partners.

Los Angeles-based Beyond Meat, a major player in the faux meat category, has an ongoing relationship with Paul, who’s an investor in the company, a frequent ad star and a brand ambassador.

In a joint statement about the launch of the Social Change Fund, Paul, Anthony and Wade said the organization aims to “advance racial equality and opportunity.” Among the issues the fund intends to address are voting and civic engagement, education, employment, housing and representation in leadership.

The group will also tackle “racial inequalities in nutrition access and health outcomes in America,” said Ethan Brown, Beyond Meat’s founder, president and CEO, noting…

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