As the NHL Restarts, It Also Starts Up Its #WeSkateFor Initiative – Adweek

01Aug, 2020

NHL Original Productions and NHL Social are bringing fans inside the “Secure Zones” for players, coaches and league and team personnel.

The league said 30 teams of content creators—six NHL Studios crews and 24 made up of social media coordinators and videographers from the participating teams—will create short- and long-form video for the social and digital channels of the NHL and the individual clubs.

Original programs for those platforms will be released daily, including Cup Confidential, Inside the NHL Bubble and SC:60.

The league will also pay tribute to those at the forefront of the anti-racism movement and the fight against Covid-19 throughout opening day.

The NHL also introduced league-wide initiative #WeSkateFor, to honor community heroes, front-line and healthcare workers and racial justice activists through programs including charitable donation drives, social media…

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