For Perry Mason, HBO Made the Ultimate 1932 L.A. Meal Kits – Adweek

31Jul, 2020

Musso & Frank Grill has been a Hollywood institution serving red meat and stiff drinks since 1919, and in pre-pandemic days, it could have been the ideal spot for an HBO shindig for the Depression-era drama Perry Mason.

But given Los Angeles’ Covid-19 cases have continued to climb this summer, the premium network had to figure out a workaround to an in-person event.

Execs, whose experiential marketing chops are well documented, arranged for the classic restaurant to deliver four-course meals to local influencers, celebrities, superfans, native Angelenos, cast, crew and media. Musso & Frank, decidedly not a take-out kind of place, has only recently started offering deliveries for the first time in its 100-year history.

“We definitely had to shift our thinking from having an immersive screening or some kind of intimate, nostalgic experience in real life,” said Alex Diamond, HBO’s…

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