The Key Role Technical Marketing Can Play in Content Strategy

30Jul, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services.

But it can be difficult when your marketers don’t have a firm understanding of the technical aspects behind your product.

Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.

In this blog, we’ll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy.

But first, let’s take a look at what technical marketing actually is.

What is technical marketing?

Technical marketing may be a confusing term, with differing definitions.

In more recent times, it has been used to reference the technology…

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