Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services.
But it can be difficult when your marketers don’t have a firm understanding of the technical aspects behind your product.
Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.
In this blog, we’ll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy.
But first, let’s take a look at what technical marketing actually is.
What is technical marketing?
Technical marketing may be a confusing term, with differing definitions.
In more recent times, it has been used to reference the technology…