In 2019, there were 3.8 billion estimated email users across the globe. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
So how do you attract people to your email list? There are a few important steps, but it all starts with an email sign up web form.
What Is An Email Sign Up Form?
An email sign up form is used to collect email addresses from leads and potential customers. These forms are are embedded on a web page where a visitor can enter their email address in a form field to be added to your email newsletter.
The best thing about email opt-ins is that you can build a pipeline of leads to nurture and communicate with. Over time, your email list can turn into a valuable source of revenue as cold prospects get to know and trust you while you stay top of…