Navigating Trump’s Social Media Order as a Cannabis Brand – Adweek

13Jul, 2020

At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt, it’s important to understand the backstory.

On March 5, Twitter instituted a policy intended to curtail “synthetic and manipulated media.” The initiation of these new guidelines led Twitter to provide additional context on content deemed misleading. One of the conditions Twitter chose to monitor are messages that can be construed as voter suppression or intimidation. Notably, cannabis-related content is not a target of Twitter’s new policies.

If Trump’s new executive order isn’t disregarded by the FCC or defeated in court, online spaces like…

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