By Payal Parikh, Director of Client Engagement at Heinz Marketing
Are you one of those modern marketers who has a healthy arsenal of content your teams can use but just don’t know where to find it?
At one point in my career, the prospect of developing an effective nurture strategy seemed overwhelming. I was madly looking at a number of case studies, whitepapers, webinars, blog posts, e-books. I was new on the job and didn’t know where to start. So I started a spreadsheet, and manually recorded them all. I put them into color-coded buckets to identify which assets could be used as Top, Mid and Bottom funnel assets.
Even though this was a painful process, through it I realized these assets can work as valuable CTAs for nurture emails. I could convert high performing blog-posts into PDFs and use them in Marketo nurture campaigns. But what happens after Marketo…