Impossible Joins Forces With Kaepernick’s Empowerment Effort – Adweek

11Jul, 2020

Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities.

Through the former NFL quarterback’s nonprofit group, Know Your Rights Camp, the brand will hand out packages with its plant-based products to local families and serve cooked meatless burgers via on-site food trucks in San Francisco, New York, Los Angeles and other cities through the end of the year.

The relationship has been in the works for several months, with Impossible execs calling it “weighty” and far-reaching in its size and scope, giving the brand a way to address food insecurity and social justice at the same time.

“There’s a stigma around food insecurity that shouldn’t be there,” said Jessica Appelgren, vp of communications for Silicon Valley-based Impossible. “It’s the new normal of how a lot of people are…

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