Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.
This is where marketing operations comes in. Also called marketing ops or MOps, marketing operations is how a marketing team is run. It’s the processes, technology, data, and people that power a marketing strategy.
Of these key pillars of marketing operations, data sounds like the most abstract one. But getting the data right in your marketing ops is crucial.
How do you do this? By cleaning, organizing, and enriching the data in every app as well as integrating data between your apps.
An increasingly important role for any team or Marketing Operation Manager is maintaining data quality and connectedness. This not only includes marketing apps but also bridges to other departments…