Sustainability Is Good for Business, New Survey Shows – Adweek

10Jul, 2020

Going green doesn’t mean a company’s bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini.

In a survey involving 750 senior executives at various consumer product and retail organizations located around the globe, results found that 77% of company leaders said sustainability initiatives have increased consumer loyalty. In addition, 69% said these programs increase brand value, while 63% indicated they boost total revenue.

“So far, many organizations have viewed sustainability as a bolt-on,” said Kees Jacobs, vice president of consumer goods and retail at Capgemini, in a statement. “However, when baked into an organization’s mission and purpose, sustainability has the potential to entirely change an organization’s relationship with its customers and partners.”

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