Byte Surges on App Store After Trump Threatens TikTok Ban – Adweek

10Jul, 2020

As the politics surrounding TikTok heat up, U.S. users looking to make original, short video content are exploring other options.

They’re turning to Byte, a spiritual successor to the now-defunct app Vine—at least for now.

These sentiments culminated on Wednesday when U.S. users downloaded the app en masse, according to an Adweek analysis of data from the app analytics firm Sensor Tower. The recent popularity comes after Secretary of State Mike Pompeo said on Monday that the administration is considering banning TikTok, as critics have zeroed in on the company’s ties to China. President Donald Trump confirmed this on Tuesday, but it’s unclear by what authority he could do that.

By Wednesday, the app’s newfound success skyrocketed it to the No. 1 free app on the App Store, with 126,000 global downloads in a single day, according to Sensor Tower. The vast majority of those…

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